Skip to main content

Original text


Powered by Google TranslateTranslate
Powered by Google TranslateTranslate
 
By Location
Topic
Business Stage
Format
Industry
Entrepreneur Type
Language
RESET ALL FILTERS
  • Active filters:
  • National
RESET ALL FILTERS
  • Active filters:
  • National
Displaying 1 - 12 of 334
SWOT Analysis
Important Questions to Ask in Your SWOT Analysis

Every small business owner should conduct a SWOT analysis at least twice yearly to assess their Strengths, Weaknesses, Opportunities and Threats compared to their competition, markets and industry.

Man working behind counter at cafe
How to Identify Your Ideal Customers

Who do you think your target market is? The best way to identify your ideal customers is to create a profile—a buyer or customer persona—a fictional representation of them. The key is to be as specific as possible.

Middle aged man working on computer in small modern office space
Designing the Perfect Email

As we mentioned in part one of this series, email dominates the marketing kingdom, generating an impressive ROI (return on investment) of $36 for every dollar spent, the highest ROI of any marketing strategy, according to Campaign Monitor.

Email Design

Another crucial element contributing to the success of your email campaigns is how they’re designed. HubSpot notes there are 13 best practices for good email design:

  1. Craft a strong subject line.
  2. Write an attention-grabbing pre-header.
  3. Be concise.
  4. Keep your email on-brand.
  5. Think about your layout.
  6. Personalize every email.
  7. Inc

Woman holding vintage open sign up outside of a boutique store front.
10 Ways To Celebrate National Black Business Month

To help you best support Black-owned businesses, we asked Black business owners and leaders this question for their best recommendations. From promoting Black-owned businesses on social media to providing Black founders with more access to funding, several recommendations may help you offer the best support to Black-owned businesses as you celebrate National Black Business Month.

Cheerful indian man with credit card and mobile phone
Consumers Have Changed Their Shopping Behavior; Can You Keep Up?

As if the last few years haven't been tumultuous enough for small business owners, you must also adapt to new consumer buying behaviors. Impacted by the still-raging COVID-19 global pandemic, inflation, and lifestyle stages, today's consumers have changed where and how they buy.


CONNECT
712 H St NE PMB 98848
}
Washington, DC 20002
1-800-634-0245

Copyright © 2024 SCORE Association, SCORE.org

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

Chat generously provided by:LiveChat

In partnership with
Jump back to top